About Us

FAV is a fashion technology company, and premium shopping app.

For over 160 million annual shoppers, we offer the most comprehensive range of products from 17,000 of the world’s leading brands and stores

For brands and stores, our goal is to power success online. We drive meaningful direct sales within a highly trusted brand environment.

FAV operates an inventory free platform, and uses a proprietary data engine to provide each customer with a highly personalised shopping experience. Orders are fulfilled by the thousands of brands and stores which partner with FAV. Brands available on FAV include Balenciaga, Balmain, Bottega Veneta, Burberry, Fendi, Gucci, Moncler, Off-White, Prada, Saint Laurent and Valentino. We’re a mix of fashion lovers, technologists and data experts. Two thirds of FAV talent are engineers, scientists and product people. We’re focused on ways technology can delight both our customers and our brand & store partners. FAV is also a unique source of fashion data insights, and is responsible for The FAV Index, the industry leading report of the hottest brands and products worldwide. FAV was founded in London in 2010, and is backed by investors including certain funds managed by Fidelity International, C4 Ventures, Draper Esprit, Steadfast Financial, Balderton Capital and LVMH.